Introduction
Maybe your business, which could be a local coffee shop or a Fortune 500 company. No matter how you plan to make use of your video-making skills, YouTube has made sharing the results of those skills easy. And with the tips and techniques included within the pages of this second edition of YouTube Channels For Dummies, you’ll be ready to take full advantage of YouTube’s user-friendly platform when creating your very own YouTube channel.maybe you’re looking to become a YouTube sensation with your next video or you simply want to share your insights or your particular expertise with the world. Perhaps you’d even like to use YouTube and video to help
To get a better sense of how YouTube has changed the entertainment playing field, cast your mind back to ten or so years before the turn of the millennium — if you can remember back that far. Despite an explosion of ever better and ever cheaper video equipment for consumers, sharing a video still meant gathering family and friends around your giant 70-inch, LED television screen so that every-one could watch your latest video masterpiece. Back in those days, someone who wasn’t in the room watching along was clean out of luck.
YouTube changed all that. It globalized the viewing experience, reinventing how people show videos by making it possible to share with audiences considerably larger than that bunch of friends and family gathered around the TV set eating popcorn. Any viewer who wanted to see any video anywhere in the world only had to type www.youtube.com into their favorite browser, search for the video they wanted to see, and click the Play button — and there it was.
As easy as it is for a viewer to take full advantage of YouTube, it’s almost as easy for a contributor to become part of the YouTube mix. After setting up an account, it’s a snap to start uploading video. And, if the video you’re uploading takes off, you could become famous and even earn a good chunk of change from your YouTube exploits.
Notice that we said “if the video you’re uploading takes off.” That can be a very big if. Not just any video will do. The truth of the matter is that the low-quality, badly shot videos that were still popular a few years ago no longer cut the
mustard. Viewers expect higher quality these days, which is why you need to step up your game and produce the best possible content. This book can help show you the way.
- Viral content
- Recognizing that content includes video and more
- Looking at content formats
- Curation recycling
- Programming for Success
- Delivering content consistently
- Being reactive
- Planning Never Ends
- Stabilizing the Shot
- Setting up high-key lighting
- Capturing Sound
- Planning the channel layout
- Branding
- Evergreen content
- Establishing Your Channel’s Mission
- Determining your goals
- Being difference being valuable and being authentic
- Surveying the YouTube landscape
- Understanding Your Target Audience
- Going narrow versus going broad
- Knowing why your audience matters
- Finding out the nitty-gritty about your audience
- Defined Desired Actions
- Looking at microphones
- Getting organized
- Working with Voice
- Capturing the perfect take — several times
- Arriving on set
- Maintaining continuity
- Shooting a Great-Looking Video
- Composing and dividing the screen
- Determining the best shot
- Moving and grooving the camera
- Matching your eyelines
- Following the 180-degree rule
- Shooting an interview
- Shooting extra footage and B-roll
- News and information
- Going viral
- Wasting lots and lots of time
- Seeing What Makes a YouTube Channel Unique
- Angling for subscriptions
- Establishing your brand
- Managing Channels for Fun and/or Profit
- The Basics of YouTube
- The Basics of YouTube
- What You’ll Find on YouTube
- Navigating the home page
- Becoming a star!
- Why You Need to Be on YouTube
- Getting Started with YouTube
- Down the left side
- The logged-out experience
- Creating the Channel icon
- Uploading the channel icon
- Managing your links
- Managing Uploads
- What makes a good video a good video?
- Picking the Right Camera for Your Needs
- Knowing What Makes a Good Video
- Mastering the Genres in Your YouTube Videos
- Producing your very own vlog
- Making an educational video
- Managing channel art
- Customizing and Branding Your Channel
- Watching a video
- The video info section
- Working with a YouTube Account
- Logging On to Your YouTube Account
- Verifying Your YouTube Channel
- Setting Up a Custom Channel URL
- Joining the YouTube Partner Program
- Building your channel from ground up
- The Your Channel menu item
- The Channel tabs
- Making tutorial and how-to videos