Wasting lots and lots of time
One person’s waste of time is another’s quest for information, or someone’s need to laugh or learn about something, so YouTube viewers simply spend a lot of time watching videos.
That’s a good thing, and a win-win situation all around. The audience gets its dose of entertainment, education, and exploration. And your channel benefits because, as viewership increases, so does the potential for someone to find you. And, when that someone finds your channel and you happen to have set it up for receiving advertising revenue (the YouTube term here is monetization), you can earn some money.
Here are some numbers, provided by YouTube, that indicate how much (potential) time-wasting is really going on:
» More than 2 billion unique users visit YouTube each month.
» Over 1 billion hours of video are watched daily on YouTube
» According to Nielsen, YouTube reaches more U.S. adults ages 18 to 34 than
any cable network.