Branding can be a large and complex topic, but we keep it simple: Branding is all about coming up with a name and design that are unique to you. Need an exam- ple? Think about Apple. You see consistency in all its products, its naming con- ventions, its website, and its packaging. Over time, that branding symbolism — the look and feel — becomes synonymous with who you are. Want to learn more? Check out Branding For Dummies, by Bill Chiaravalle and Barbara Findlay Schenck (Wiley).
Your YouTube channel and videos are powerful extensions of your brand. If you have an existing website, logo, or color pattern, bring it over to your YouTube channel, and use it for the branded elements of your videos as well. If you give your viewers a great experience on YouTube, chances are good that they’ll end up on your website, too. Keep the branding consistent. Your viewers will appreciate it.