Understanding Your Target Audience
Your channel’s success is linked to how well you know your audience. In Part 3 of this book, you can find out all about building your audience and determining whether they’re finding (and hanging out on) your channel. Your core audience on YouTube is a community of passionate individuals who collectively care deeply about a specific subject.
To be truly effective on YouTube and get your audience to engage, you need to share their passion and be creative enough with your content, channel, and social interaction that your commitment comes through loud and clear to them. Your goals are to be either part of the community proper or an expert who provides value to the community.