Arguably, the most important part of building your channel is adding video content. That is, after all, why YouTube was created. We talk more about the nuts- and-bolts of uploading a video in Chapter 9, but we want to close out this chapter by at least giving you the big picture.
Before you upload anything to YouTube, it’s a good idea to familiarize yourself with the kinds of things you can’t upload to the site. YouTube disallows several types of content, and uploading content that violates these guidelines can get you in trouble. You can even lose your account. YouTube reserves the right to remove any video at any time, but these types of videos are explicitly banned and will get you in trouble with the YouTube authorities:
» Pornography: YouTube doesn’t tolerate pornography or any sort of sexually explicit content. YouTube also points out that the company will report any
videos of child exploitation to law enforcement if they are uploaded
to the site.
» Illegal behavior: YouTube removes videos that show drug abuse, underage
drinking or smoking, animal abuse, bomb-making, and a host of other illegal
behaviors that people might (foolishly) want to document and share.
» Gratuitous violence: Videos that show people being attacked, hurt, or
humiliated are also banned from the site.
» Hate speech: Videos that demean a group based on race, ethnic origin, disability, gender, age, or sexual orientation are removed if flagged by the
» Threats or harassment: Neither is YouTube a place for stalking, harassing,
bullying, or predatory behavior. Content of this type will be removed.
» Spam: Videos with misleading titles, descriptions, thumbnails, or other
metadata will be removed. Misleading means that the title doesn’t match the
content of the video. A good example of a misleading title is “Miley Cyrus at my house,” when the video is actually about a cat riding a skateboard. It’s also unacceptable to post spam comments on videos — for example, asking people to subscribe to your channel or to visit your website if it has nothing to do with the video you’re commenting on. This typically leads to the comment being fl as spam, and this makes it invisible to other viewers.
» Copyrighted material: You should only upload content that you own or have the appropriate licensing rights to use. Though the other community guide-
lines are important to the smooth functioning of the YouTube community, the copyright restriction is hugely important to YouTube as a business. (See Chapter 16 for more information on copyright.)
» Private information: Do not post anyone’s personal information without their consent and explicit approval. Content featuring personal information
will be removed at the request of the aff individual.
» Impersonating others: Copying another channel’s layout/appearance or
uploading content with the intent of making it look like someone else’s are
both against the rules and will result in the removal of videos and/or discipli- nary action being taken against your account.
» Exploitation of children/minors: YouTube takes content involving minors very seriously. Bullying, harassing, sexualizing, exploiting, misleading, or
making any other any other attempt to harm children is explicitly forbidden
from YouTube and will be removed.